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国際総合物流展2008-日産ブース - WORKS - Katayama DESIGN STUDIO|Yuichi Katayama|方山裕一

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国際総合物流展2008-日産ブース

2008/09/01

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国際総合物流展2008-日産ブース

ロケーション:東京
クライアント:日産自動車株式会社
エージェンシー:TBWAHAKUHODO
スタンドデザイン:方山裕一/稲留成人
(Katayama DESIGN STUDIO)
施工:白水社
撮影:宮下明義(ニューフォトスタジオ)

 

※ ディスプレイ産業奨励賞受賞
(日本ディスプレイ業団体連合会賞)[東地区]
※ ディスプレイデザイン賞2009 入選
※ 年鑑日本の空間デザイン2010(六耀社)掲載

 

Logis-Tech-Tokyo 2009 / NISSAN
Location: Chiba/JAPAN
Client: Nissan Motor Co.,Ltd.
Agency: TBWAHAKUHODO
Designer: Yuichi Katayama / Naruhito Inatome
( katayama DESIGN STUDIO )
Contractor: Hakusuisha Inc.
Photographer: Akiyoshi Miyashita

*Award for Display Design 2009 (JP) -Prize Winner
*NDF Award (JP) Encouragement prize

 

DESIGN CONCEPT
LOGIS-TECH TOKYO2008 日産ブース
多くの物流現場で一般に使用されている再生樹脂パレットや
スチールカーゴを主たる素材として設定。
物流現場における本来の機能的役割とは異なる
新たな活用策を見い出し、エコ展示空間としての体現を試みた。
表裏のディテールの差異/パターン特性/透ける特性など
視線の変化によるシークエンスな素材の面白さを抽出し活用した。簡易な接合に徹した設計とし使用済素材は展示会終了後無傷に解体、
出展社の物流現場に返送し再利用を実現。イベント特性と展示商品の環境 特性、双方に呼応した
エコデザインを企て機能的解決策を導いた。

 

Nissan booth for Logis-tech Tokyo 2008
This event is to exhibit the machinery utilized for transportation, such as forklifts and commercial vehicle. This short term event permits less time for construction to welcome the visitors who are the professionals. Then picked up for the main material are the recycled plastic pallet and the steel trolley. We propose brand new application of the existing material familiar to visitors. The front and back of the plastic pallet has delicate difference. Featuring the looks of two sides, unique pattern, and transparent skeletons, we connected them simply and built the large exhibition space facilitating the visitors recognize the company’s ecology conscious attitude. Those materials were detached after the event without loss, returned to the ordinal shop floors and reused as planned. It was the exciting solution meeting show-up and utility.